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Personalised multi-point setup included

Before dispatch, your instrument will be treated to a full setup. That's not a quick tweak, but a full multi-point setup by an experienced guitar technician who will check and adjust every single thing on your guitar, bass, ukulele or banjo to ensure it is performing at its absolute best.

This is not a quick process but we believe every instrument should go through our process to acheive an exacting standard of playability.


We start with the frets on your instrument. All guitar necks move and change over time so we will make sure that your frets are nice and flat as we go up the neck. We don't want any high or low spots as this will mean your guitar will need a higher than optimum action and potentially suffer with fret buzz.

We check and properly profile the playing surface of the frets and then make sure the fret ends are finished off properly. The fret is then polished to ensure smooth string bending.

Truss Rod

Then it's on to the truss rod. This metal rod differs from guitar to guitar (some guitars such as classical guitars don't usually have a truss rod!) and basically controls the "relief" or curve of the neck. Not enough relief and your strings won't have enough clearance over the other frets when playing. Too much relief and you'll have a high action which gets worse as you go up the neck.

The heavier the strings then the more the truss rod needs to work. Proper adjustment in the workshop means that the action will be just right for the strings fitted to your guitar.

Top Nut

The top nut is super important and is one of the two open contact points of your guitar. The technician will check and cut each slot to make sure the strings both run freely but are not sitting in a slot that's too big.

The top nut also plays a big part in the action of your guitar so we'll hit that sweet spot between too low and too high.


Another really important part of your guitar!

On an acoustic, the saddle is cut to the correct height making sure the bottom is 100% flat and straight. This means the string can transfer its vibration properly into the body of your guitar.

For electric guitars, the saddles are adjusted to ensure your intonation is perfect. We will also match the saddles to the radius of your fretboard.

Bridge / Tremolo

The bridge affects the break angle and string height of your guitar and is also responsible for holding your saddles.

For a guitar with a Floyd Rose tremolo system or similar, the spring tension has to be just right to allow the tremolo to return to its "zero point" and keep everything in tune.

For guitars with standard tremolos, we can set it to float and be used both up or down like a true tremolo or we can lock the trem block back so the tremolo will only go downwards.... the choice is yours!


Intonation is the measure of how in-tune the guitar string is across the length of the fretboard and a guitar with badly set intonation will get more and more out of tune as the string is shortened when you play.

Tiny adjustments are made to each string where applicable to adjust its length and ensure that the intonation is set just right.

Overall Action

Once all the above has been completed, the guitar is checked for playability and fine adjustments are made. This step brings everything together and means your guitar will be set up optimally.

Machine Heads

Every machine head is operated and checked for function. We need to ensure that the machine heads operate smoothly.


All the functions of your guitar are checked to ensure everything is working as intended.

For acoustic guitars we will check the functions of the EQ system and controls as weel as check the internal cabling and jack socket.

For electric guitars, all the pickups are checked for function and tonal response. All controls and switches are operated to ensure they are functioning properly. The jack socket is checked.

Other Parts

All other parts such as strap pins, bushings, tuning buttons etc are fully checked.


All our instruments get the same premium treatment wether you purchase online or instore.

If you have purchased online, your guitar will be carefully packed ready for dispatch. You will receive a tracking link via email.

Happy playing :)

Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst
Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst

Fender 70th Anniversary American Ultra Stratocaster HSS - Amethyst

Special 70th Anniversary Strat model celebrating seven decades of timeless tone and iconic style!

SKU: 0177022865
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The Fender 70th Anniversary American Ultra Stratocaster HSS in Amethyst is part of the special 70th Anniversary Stratocaster range. It features a stunning pearly iridescent, a special Humbucker and 2 x Single Coil pickup config, and comes complete with a Black Tweed Hardshell Case.

As expected, the fundamentals are still here for this special 70th Anniversary model, with that classic double cutaway body, iconic headstock, versatile range of tones and of course, that legendary Fender playability.

Fender have loaded this special 70th Anniversary Ultra HSS Strat with a 70th Anniversary Ultra Quadra Tap Humbucker in the bridge position, paired with special 70th Anniversary Ultra Noiseless single coil pickups in the neck and middle position, for supreme tonal range and versatility. The single coils pickups excel in producing vintage style tone with that all important noise-free performance, whilst the humbucker delivers added power with the addition of access to single coil tone bridge tones (without the volume drop) via way of the S1 switch. In additon an S1 Switch on Tone 1 Activates the Hot Voicing.

The Fender American Ultra Strat HSS body follows classic Strat lines, with the addition of new body contouring adding to the high-performance feel. A new ultra satin finished Modern D profiled neck complete with rolled fingerboard edges and a tapered neck heel, allow for supreme playing comfort whilst giving access to the higher register. The maple fingerboard has a speedy 10"-14" compound radius, perfect for chord and soloing, and hosts 22 medium jumbo frets and dot inlays.

Other features include the locking, all short-post tuning machines, that provide increased break angle at the nut for buzz-free performance whilst the smooth two-point modern tremolo adds emotive touches to your performance without sacrificing your tuning. 

With its array of contemporary appointments, classic styling, exceptional feel and modern tone the Fender 70th Anniversary Ultra Strat HSS is a true performer!

  • Alder body 
  • Gloss Polyurethane finish
  • Maple neck
  • Ultra Satin Neck with Gloss Headstock Face
  • Maple fingerboard (10"-14" compound radius)
  • 25.5" scale
  • 22 medium jumbo frets
  • 2-Point Deluxe Synchronized Tremolo with Pop-In Arm
  • Ultra Noiseless Vintage pickups (neck and middle)
  • Ultra Quadra Tap humbucker
  • S-1 Switch on Tone 1 Activates Hot Voicing
  • S-1 Switch on Volume Coil-Splits Humbucker
  • Deluxe Cast/Sealed Locking tuners
  • Tapered neck heel
  • Locking, short post tuning machines
  • Elite moulded case
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